1.INTRODUCTION

1.1 This privacy notice (Privacy Notice) sets out the ways in which we, Dorling Kindersley Limited (we, us, our), collect and use your personal data (your personal information) in connection with our businesses. It also explains what rights you have to access or change your personal data.

1.2 We appreciate that you may be reading this Privacy Notice for a range of reasons. You may be a reader/purchaser, an author, a service provider or prospective employee, or a Consumer Insight participant (each a Group).

1.3 Paragraphs 1 to 11 of this Privacy Notice apply to you, no matter who you are. However, depending on which Group you fall into, specific information in relation to our use of your personal data is set out in the sections below.

1.4 Where we refer to the website in this policy, we are referring to any of these websites:

 DK.COM

 DKFINDOUT

 DKEFE

2. ABOUT US

3. INFORMATION WE COLLECT ABOUT YOU

4. THE BASIS ON WHICH WE PROCESS
YOUR INFORMATION

4.1 We will only ever use your personal data on the following grounds:

4.1.1 performance of your contract with us and the provision of our services to you;

4.1.2 your consent (where we request it);

4.1.3 our legitimate interests (see paragraph 4.5 below); or

4.1.4 compliance with our legal obligations.

4.2 We may use your personal data differently, depending on which Group you fall into. To find out the specific uses we may make of your personal data, please click on the Group relevant to you:  


Readers/purchasers

Authors
       
Prospective employees and freelancers
       
Consumer Insight participants

 

4.3 No matter which Group you fall into, we may use your information:

4.3.1 to provide you with access to our website in a manner convenient and optimal and with personalised content relevant to you, including sharing your information with our website hosts and developers (on the basis of our legitimate interest to ensure our website is presented in an effective and optimal manner);

4.3.2 to protect, investigate, and deter against fraudulent, unauthorised, or illegal activity, (on the basis of our legitimate interests to operate a safe and lawful business or where we have a legal obligation to do so); and/or

4.3.3 to enable us to comply with our policies and procedures and enforce our legal rights, or to protect the rights, property or safety of our employees  and share your information with our technical and legal advisors (on the basis of our legitimate interests to operate a safe and lawful business or where we have a legal obligation to do so).

4.4 We may also collect information about you (such as your IP address) from your use of our website and share this with social media platforms (such as Facebook), social media platforms (such as Facebook) so that relevant adverts may be selected and served to you, and others who are similar to you, via those platforms (on the basis of our legitimate interests to market our products to you and others who have similar preferences to you). More information can be found in our Cookie Policy.

To disable the Facebook cookie so that we cannot collect information about you, please consult your Facebook settings.  

4.5 Where we refer to using your information on the basis of our “legitimate interests”, we mean our legitimate business interests in
conducting and managing our business and our relationship with you, including the legitimate interest we have in:

4.5.1 personalising, enhancing, modifying or otherwise improving the services and/or communications that we provide to you;

4.5.2 detecting and preventing fraud and operating a safe and lawful business; and/or

4.5.3 improving security and optimisation of our network, sites and services.

4.6 Where we use your information for our legitimate interests, we make sure that we take into account any potential impact that such use may have on you. Our legitimate interests don’t automatically override yours and we won’t use your information if we believe your interests should override ours unless we have other grounds to do so (such as your consent or a legal obligation). If you have any concerns about our processing please refer to details of “Your Rights” in paragraph 9 below.

 

5. WHO WE MIGHT SHARE YOUR
INFORMATION WITH

5.1 In connection with the purposes and on the lawful grounds described above, we may share your personal information with third parties. 

These include:

5.1.1 third parties we work with to deliver our business (including for example third party providers of services including: hosting, operating or developing the website and our databases, site and app analytics, digital advertising and marketing, information storage, and technical assistance). Further detail about the specific parties we share your personal information with is included here : 


Readers/purchasers
     
Authors
       
Prospective employees and freelancers
       
Consumer Insight participants

 

5.1.2 any selected third party that you consent to our sharing your information with for marketing purposes;

5.1.3 any member of our group, which means our subsidiaries, our ultimate group holding company and its subsidiaries, as defined in section 1159 of the UK Companies Act 2006; 

5.1.4 any prospective seller or buyer of such business or assets, only in the event that we decide to sell or buy any business or assets; and/or

5.1.5 any other third parties (including legal or other advisors, regulatory authorities, courts and government agencies) where
necessary to enable us to enforce our legal rights, or to protect the rights, property or safety of our employees or where such
disclosure may be permitted or required by law.

 

6. COOKIES

We use cookies to ensure that you get the most out of our website. Please find further details in our Cookie Policy.

 

7. HOW WE LOOK AFTER YOUR
INFORMATION AND HOW LONG
WE KEEP IT FOR

7.1 We operate a policy of “privacy by design” by looking for opportunities to minimise the amount of personal information we hold about you.   We use appropriate technological and operational security measures to protect your information against any unauthorised access or unlawful use, such as:

7.1.1 ensuring the physical security of our offices, warehouses or other sites;

7.1.2 ensuring the physical and digital security of our equipment and devices by using appropriate password protection and encryption;

7.1.3 maintaining a data protection policy for, and delivering data protection training to, our employees; and

7.1.4 limiting access to your personal information to those in our company who need to use it in the course of their work.

7.2 We will retain your information for as long as it is current (i.e. it is necessary to provide you with the services that you have requested from us). We may, however, retain the information for longer periods where it may reasonably be required for legal proceedings, to deal with tax issues, or where we are permitted to do so for purposes of academic, literary expression and research purposes. We operate a data retention policy and look to find ways to reduce the amount of information we hold about you and the length of time that we need to keep it.


 

8. INTERNATIONAL TRANSFERS OF
YOUR INFORMATION

8.1 Our business is located in the UK but we also have group companies in the US, Canada, Germany, Spain, India, Australia, and China with whom we may share your personal information.  

8.2 Your personal information will generally not be processed outside of the European Economic Area (EEA), except where we are sharing your information with one of our group companies or where we use a third party service provider with servers located outside the EEA.  We take all steps necessary to ensure that any of your information which is passed
is adequately protected and processed in accordance with this Privacy Notice, including but not limited to using all appropriate cross-border transfer solutions such as the European Commission's Standard Contractual Clauses or the EU-US Privacy Shield Framework.  By way of example the steps we take in relation to some of these territories are as follows:

8.2.1 US, Australia, China and India group companies: personal information is transferred via the European Commission's Standard Contractual Clauses; and

8.2.2 Canada group companies: the European Commission has determined that personal data can safely be exported to this territory without any further safeguards in place.

 

9. YOUR RIGHTS TO THE INFORMATION
WE HOLD ABOUT YOU 

9.1 You have certain rights in respect of the information that we hold about you, including:

9.1.1 the right to ask us not to process your personal data for marketing purposes;

9.1.2 the right to request access to the information that we hold about you; and

9.1.3 in certain circumstances, the right to ask us to stop processing information about you.

9.2 You may exercise your rights above by contacting us using the details in paragraph 2 of this Privacy Notice, or in the case of preventing processing for marketing activities also by not giving us consent where we ask for it, unsubscribing or otherwise updating your marketing preferences via your account with us.

9.3 Please note that we may need to retain certain information for our own record-keeping and research purposes. We may also need to send you service-related communications relating to any website user account even when you have requested not to receive marketing communications.

9.4 Please note that you are entitled to request one detailed summary of any information we are holding about you in accordance with paragraph 9.1.2 at no cost, but for any further summaries, we reserve the right to charge a reasonable fee based on administration costs.

9.5 From 25 May 2018, in accordance with new data protection laws which will be in force from that date, you will have certain additional rights in respect of the information that we hold about you, including:

9.5.1 the right to lodge a complaint about us to the UK Information Commissioner’s Office (https://ico.org.uk/) or the relevant
authority in your country of work or residence;

9.5.2 the right to withdraw your consent for our use of your information in reliance of your consent (refer to paragraph 4 and the relevant Group sections of this Privacy Notice to see when we are relying on your consent), which you can do by contacting us using any of the details at the top of this Privacy Notice;

9.5.3 the right to object to our using your information on the basis of our legitimate interests (refer to paragraph 4 and the relevant Group sections of this Privacy Notice to see when we are relying on our legitimate interests;

9.5.4 the right to receive a copy of any information we hold about you in connection with the performance of our contract with you or on the basis of your consent (or request that we transfer this to another service provider) in a structured, commonly-used, machine readable format; and

9.5.5 the right to ask us to rectify, limit, cease processing or erase information we hold about you in certain circumstances.

9.6 You may contact us with the details at the top of this Privacy Notice if you wish to action any of these additional rights.

 

10. AUTOMATED DECISION MAKING
AND PROFILING

We may analyse your personal information to create a profile of your interests and preferences so that we can contact you with information relevant to you.

 

11. CHANGES TO THIS PRIVACY NOTICE

11.1 We may make changes to this Privacy Notice from time to time. We will post any changes to our site, or notify
you of any material changes by e-mail.

This Privacy Notice was updated on 23.05.18.
 

Schedule 1 – Readers/purchasers

12. INFORMATION WE MAY COLLECT
ABOUT YOU

13. HOW WE USE INFORMATION ABOUT
YOU AND RECIPIENTS OF YOUR
INFORMATION

13.1 We may use your information for the following purposes:

13.1.1 to keep in contact with you about our news, events, new website features or services or new books or products that we believe may interest you, provided that we have the requisite permission to do so, and sharing your information with our marketing services provider (either on the basis of your consent where we have requested it, or our legitimate interests to provide you with marketing communications where we may lawfully do so);

13.1.2 to administer orders made from our website or via other means, and sharing your information with our warehousing and delivery service providers (on the basis of performing our contract with you);

13.1.3 to process your entry to any competitions or prize draws (either on the basis of your consent, or performing our contract with you);

13.1.4 to carry out research about general engagement with our website, products, services and the publishing industry generally (either on the basis of your consent where we have requested it, or our legitimate interest in providing the right kinds of products and services to our website users);

13.1.5 to provide customer service and support (on the basis of our contract with you), deal with enquiries or complaints about our products, website or apps and share your information with our website developer, IT support provider, warehouse and delivery service provider, payment services provider as necessary to provide customer support (on the basis of our legitimate interest in providing the correct products and services to you); and/or

13.1.6 to share your personal information with selected third parties such as:

(a) publishing partners and authors, to enable them to contact you with information about things that may interest you
(where we have your consent to do so); and

(b) social media platforms (such as Facebook) so that relevant adverts may be selected and served to you, and others who are similar to you, via those platforms (on the basis of our legitimate interests to market our products to you and others who have similar preferences to you).

14. WHO WE MIGHT SHARE YOUR
INFORMATION WITH

14.1 In addition to the parties listed in paragraph 5.1.1 above, the third parties with whom we work to deliver our business and with whom we might share your personal information include:

(a) e-commerce providers (e.g. Paypal),

(b) courier and transport providers (e.g. DHL);

(c) competition, newsletter and survey providers (e.g.  Adestra);

(d) ticket sales providers (e.g. Eventbrite);

(e) invoice and payment service providers (e.g. Basware);

(f) editorial and advertisement production service providers;

(g) building security service providers; and

(h) technical assistance and support service providers.

Schedule 2 – Authors

15. INFORMATION WE MAY COLLECT
ABOUT YOU

15.1 Information that you provide to us

15.1.1 We will collect any information that you provide to us when you:

(a) submit manuscripts to us by post, email or via our website; and/or

(b) negotiate and/or enter into a contract with us for us to publish your book.

15.1.2 The information you provide to us might include:

(a) your name, home and/or work address, email, telephone number;

(b) financial and/or payment details (if we are paying you for your work);

(c) details of your sexual orientation, race, religious or political views (only if you have agreed to have this information processed
for the purpose of our publishing or promoting your book); and/or

(d) passport or other identity document information (if we arrange foreign travel for you). 

15.2 Information we receive from third parties

15.2.1 In certain circumstances, we will receive information about you from third parties. For example,

(a) we may use third party providers to verify information provided by you in connection with any manuscript you submit to us for publication. For example, we will use third-party databases or websites to confirm your publication history; and

(b) we will receive information about you from third parties if they are referring you to us for publication. For example, if you are the co-author of a manuscript, your co-author will be required to provide us with information about you. Or if you have a literary agent making submissions on your behalf, your agent will provide us with information about you.

 

16. HOW WE USE INFORMATION ABOUT
YOU AND RECIPIENTS OF YOUR
INFORMATION

16.1 We may use your information for the following purposes:

16.1.1 to enable receipt, review, editing, production and publication of your manuscript including sharing your information with our editorial and production service providers, other service providers and third-party manuscript readers (on the basis of performing our contract with you);

16.1.2 to administer your publishing contract, including payment of royalties, and sharing your information with our payment service provider (on the basis of performing our contract with you);

16.1.3 to arrange travel for you (on the basis of your consent or the performance of our contract with you);

16.1.4 to protect, investigate, and deter against fraudulent, unauthorised, or illegal activity (on the basis of our legitimate interests to operate a safe and lawful business or where we have a legal obligation to do so); and /or

16.1.5 to enable us to comply with our policies and procedures and enforce our legal rights, or to protect the rights, property or safety of our employees  and share your information with our technical and legal advisors (on the basis of our legitimate interests to operate a safe and lawful business or where we have a legal obligation to do so).
 

17. WHO WE MIGHT SHARE YOUR
INFORMATION WITH

17.1 In addition to the parties listed in paragraph 5.1.1 above, the third parties with whom we work to deliver our
business and with whom we might share your personal information include:

17.1.1 courier and transport services (e.g. DHL,  British Airways etc.);

17.1.2 invoice and payment service providers (e.g. Basware);

17.1.3 editorial and advertisement production service providers;

17.1.4 building security services; and

17.1.5 technical assistance and support service providers.


 

Schedule 3 –  Prospective employees and
freelancers (including independent contractors)

18. INFORMATION WE MAY COLLECT
ABOUT YOU

18.1 Information that you provide to us

18.1.1 We will collect any information that you provide to us when you:

(a) negotiate and/or enter into a contract with us for you or your company/employer for you to provide products or  services to us; and/or

(b) submit an application to a job vacancy.

18.1.2 The information you provide to us might include:

(a) your name, home and/or work address, email, telephone number;

(b) financial and/or payment details (if we are paying you for a product or service); and/or

(c) details of your  academic and work history, references and any other such similar information (if you are submitting a job application to us).

18.2 Information we receive from third parties

18.2.1 In certain circumstances, we will receive information about you from third parties. For example,

(a) we may use third party providers to verify your professional history. For example, we may conduct Google and other public
searches (such as LinkedIn) to verify information about you and/or your services;  and

(b) if you are a job applicant we may conduct Google or LinkedIn searches, or contact your referees to provide information about you.


 

19. HOW WE USE INFORMATION ABOUT
YOU AND RECIPIENTS OF YOUR
INFORMATION

19.1 We may use your information for the following purposes:

19.1.1 to instruct you, negotiate, or conclude contracts with you for you to provide products or services
to us (either on basis of performance of a contract or our legitimate interests pursued by us as a business);

19.1.2 to process any job applications you submit to us including sharing this with our third party recruitment agency;

19.1.3 to protect, investigate, and deter against fraudulent, unauthorised, or illegal activity, (on the basis of our legitimate interests
to operate a safe and lawful business or where we have a legal obligation to do so); and

19.1.4 to enable us to comply with our policies and procedures and enforce our legal rights, or to protect the rights, property
or safety of our employees  and share your information with our technical and legal advisors (on the basis of our legitimate
interests to operate a safe and lawful business or where we have a legal obligation to do so).


 

20. WHO WE MIGHT SHARE YOUR
INFORMATION WITH

20.1 In addition to the parties listed in paragraph 5.1.1 above, the third parties with whom we work to deliver our business
and with whom we might share your personal information include:

(a) courier and transport providers (e.g. DHL);

(b) invoice and payment service providers (e.g. Basware);

(c) survey and focus group providers;

(d) editorial and advertisement production service providers;

(e) building security service providers; and

(f) technical assistance and support service providers.

 

Schedule 4 – Consumer
research and survey participants

21. INFORMATION WE MAY COLLECT
ABOUT YOU

21.1 Information that you provide to us

21.1.1 We will collect any information that you provide to us when you complete or participate in one of our surveys, focus groups, panels, promotional videos, ‘vox pops’, or consumer closeness workshops.

21.1.2 The information you provide to us might include:

(a) your name, home and/or work address, email, telephone number;

(b) financial and/or payment details (if we are paying you for your assistance);

(c) details of your preferences e.g. your favourite books, genres and  authors, (only if you have expressly chosen to provide this);

(d) details about your family e.g. the ages of any children you may have (only if you have expressly chosen to provide this); and/or

(e) your ethnicity (only if you have expressly chosen to provide this as part of one of our surveys).


 

22. HOW WE USE INFORMATION ABOUT
YOU AND RECIPIENTS OF YOUR
INFORMATION

22.1 We may use your information for the following purposes:

22.1.1 to keep in contact with you about our news, events, new website features or services or new books or products that we believe may interest you, provided that we have the requisite permission to do so, and sharing your information with our marketing services provider (either on the basis of your consent where we have requested it, or our legitimate interests to provide you with marketing communications where we may lawfully do so);

22.1.2 to carry out research about general engagement with our website, products, services and the publishing industry generally (either on the basis of your consent where we have requested it, or our legitimate interest in providing the right kinds of products and services to our website users);  and

22.1.3 to share your personal information with selected third parties such as:

(a) publishing partners and authors, to enable them to contact you with information about things that may interest you (where we have your consent to do so);

(b) social media platforms (such as Facebook) so that relevant adverts may be selected and served to you, and others who are similar to you, via those platforms (on the basis of our legitimate interests to market our products to you and others who have similar preferences to you); and

(c) survey and focus group providers to help us carry out the activities detailed at 22.1.2 above (either on the basis of your consent where we have requested it, or our legitimate interest in providing the right kinds of products and services to our website users).

 

23. WHO WE MIGHT SHARE
YOUR INFORMATION WITH

23.1 In addition to the parties listed in paragraph 5.1.1 above, the third parties with whom we work to deliver our business and with whom we might share your personal information include:

(a) courier and transport providers (e.g. DHL);

(b) invoice and payment service providers (e.g. Basware);

(c) building security service providers; and

(d) technical assistance and support service providers.

 

We use cookies on this site to enable certain parts of the site to function and to collect information about your use of the site so that we can improve our visitors’ experience and show more relevant content and advertising.

By using Dorling Kindersley websites, including DK.com, dkefe.com, and dkfindout.com, you confirm that you accept the terms of this policy and agree to us setting cookies via your browser.

What are cookies?

Cookies are small text files that are placed on your computer or mobile device by websites that you visit. They are used by most websites, cannot harm your computer, and allow our websites to recognise your computer in order to provide functionality like saving your preferences on a site.

Which cookies do we use on our sites and why?

The list below sets out the main cookies that we use on this site and what we use them for.

Analytics cookies

The Google Analytics and Adobe Analytics tools collect information about how visitors use our websites, for example how many visitors came to our website and when, what browsers visitors use and how long visitors stay on the site. This data does not contain any information that is personal to you.

Google:

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Advertising cookies

The Google AdSense service we use to serve advertising uses a DoubleClick cookie to serve more relevant ads across the web and limit the number of times that a given ad is shown to you.

We may from time to time use pixels from advertising providers like Facebook, Twitter, MediaMath and Google Adwords in order to deliver ads that are relevant to you and your interests. These cookies can track your browsing history across our websites.  If you wish to prevent these cookies you can opt out of these cookies through your device’s browser security settings or via any account you have with the advertising providers. If you would like more specific information about how to change your browser settings, please visit www.allaboutcookies.org

We also use the Facebook Pixel, which (if you are a Facebook user) enables us to deliver adverts that are relevant to you via Facebook. The Facebook Pixel is a cookie that collects information about your visit to our site (such as your IP address ). That information is relayed to Facebook by the Facebook Pixel. If you do not have a Facebook account the data is not used and is deleted.   If you have a Facebook account, Facebook can then recognise you from your IP address the next time you log in to Facebook and deliver advertising to you based on the information it collected from your visit to our site.  If you wish to stop the Facebook Pixel from collecting information, you can do so by changing your settings in your account: https://en-gb.facebook.com/help/568137493302217 .

We also use Twitter’s cookies on our site which operate in a similar way. You can prevent these cookies from operating through your device’s browser security settings by changing the settings in your account  https://help.twitter.com/en/safety-and-security/privacy-controls-for-tailored-ads.

A/B testing cookies

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From time to time we test new features and make subtle changes to the way that the site is delivered. When we are still testing new features these cookies may be used to ensure that you receive a consistent experience whilst on the site whilst ensuring we understand which optimisations our users appreciate the most.

Account related cookies

If you create an account with us then we will use cookies for the management of the signup process and general administration. These cookies will usually be deleted when you log out however in some cases they may remain afterwards to remember your site preferences when logged out.

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These are "Add This"/"Share This" social media cookies. These cookies enable users, if they wish, to login to their accounts on social media sites such as Twitter, Facebook and Pinterest and share content from our websites with their friends. These cookies do not allow us access to your accounts or provide us with any confidential information relating to any of your accounts.

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These are third party Facebook cookies. These cookies enable users, if they wish, to login to their Facebook account share content from our websites with their friends. These cookies do not allow us access to your accounts or provide us with any confidential information relating to your accounts.
 

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These are third party Twitter cookies. These cookies enable users, if they wish, to login to their Twitter account share content from our websites with their friends. These cookies do not allow us access to your accounts or provide us with any confidential information relating to your accounts.

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This is a third party Pinterest cookie. These cookies enable users, if they wish, to login to their Twitter account share content from our websites with their friends. These cookies do not allow us access to your accounts or provide us with any confidential information relating to your accounts.

Login related cookies

We use cookies when you are logged in so that we can remember this fact. This prevents you from having to log in every single time you visit a new page. These cookies are typically removed or cleared when you log out to ensure that you can only access restricted features and areas when logged in.

Shopping Cookies

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These cookies are necessary to enable users on our site to browse and purchase titles. These help perform essential functionality such as remembering what items you have added to your shopping cart, keeping you logged in to your shopping account or remembering your order number.

Surveys related cookies

From time to time we offer user surveys and questionnaires to provide you with interesting insights, helpful tools, or to understand our user base more accurately. These surveys may use cookies to remember who has already taken part in a survey or to provide you with accurate results after you change pages.

Forms related cookies

When you submit data to through a form such as those found on contact pages or comment forms cookies may be set to remember your user details for future correspondence.

Site preferences cookies

In order to provide you with a great experience on this site we provide the functionality to set your preferences for how this site runs when you use it. In order to remember your preferences we need to set cookies so that this information can be called whenever you interact with a page is affected by your preferences.

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Third-Party Cookies

Some features used on this website may involve a cookie being sent to your computer by a third party. For example, if you \view or listen to any embedded audio or video content you may be sent cookies from the site where the embedded content is hosted. Likewise, if you share any content on this website through social networks (for example by clicking a Facebook “like” button or a “Tweet” button) you may be sent cookies from these websites. We do not control the setting of these cookies so please check the websites of these third parties for more information about their cookies and how to manage them.

How to manage cookies

To make full use of this site, your device must be set to accept cookies otherwise some of its functionality (for example online shopping) may not work.

If you nevertheless want to restrict, block or disable cookies, you can do so by changing your browser settings. If you would like more specific information about how to change your browser settings, please visit www.allaboutcookies.org, which has detailed information for each browser as well as more information about cookies in general.

You may also opt out of Facebook and Twitter's use of cookies and pixel re-marketing through the settings on your Facebook (https://en-gb.facebook.com/help/568137493302217) or Twitter account (https://help.twitter.com/en/safety-and-security/privacy-controls-for-tailored-ads), or through use of the Digital Advertising Alliance's YourAdChoices tool (http://optout.aboutads.info).